Wednesday, February 20, 2008

The political type

UPDATE: The other campaign banners I saw must have been John Edwards'. Thanks to Lars Modest for the pointer.

The folks at Helvetica: A Documentary Film have posted a clip about the development of the Gotham typeface. You will recognize it as the face on the Barack Obama "Change We Can Believe In" banners. Obama's use of Gotham is not news, but the clip is interesting, especially because Jonathan Hoefler and Tobias Frere-Jones are two of the most exciting type designers alive.

Now, I remember seeing some pictures of McCain campaign banners, that also seemed to be in Gotham, but I can't find them now. Shall better googlers than I venture forth for them?
 

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