How to design newspaper ads

Academics, as a rule, don't think much—or well—of advertising. The Idea should stand out on its own; there is something cheap and tawdry about shameless self-promotion. But content matters little if no one is aware of it. No one will apply to a program they don't know about. No one will go to a conference they don't see announced.

That is why even academics advertise... often with graceless results. Which makes this dandy guide on how to design newspaper ads especially welcome. It is from the website of the European Office for Newspaper Design.

Love it, learn it, live it. And let people know about it!